Marketing & Copywriting

Charlie Trumpess

Welcome

Professional freelance marketing and copywriting

Marketing offers great business benefits from lead generation, increased sales and customer loyalty to new product development, innovation and business growth. As a highly experienced, CIM qualified, freelance marketing consultant and copywriter, I can help make your business objectives a reality.

It’s all about you

As an all-round marketing professional I can help you research and better understand the competitive landscape. I can prepare marketing plans and develop creative, integrated campaigns. I can write the data sheets, case studies and white papers that make complex technologies clear, compelling and understandable. I can run your social media, paid search and content marketing activities. I can work with sales and your channel partners to win new business and encourage repeat purchasing.

The remainder of this website will walk you through the various marketing and copywriting solutions I offer you, the prices I charge and my conditions of business. You can contact me using my instant messenger service, enquiry form, email and good old fashioned phone. You'll also find me on social networks like LinkedIn. I’m happy to answer your questions and discuss your marketing needs. I look forward to hearing from you soon.

Charlie Trumpess, MCIM, CM

 

Content marketing

Personalised direct mail to City of London FX brokers, exchanges and banks.

Today’s marketing-savvy consumers are adept at evading a constant barrage of brand messages. Subsequently, on and offline marketing tools and techniques show reduced effectiveness. Content marketing is all about engaging with prospects and customers without the hard sell. Instead, it’s about starting a conversation, offering valuable information and building a community of fans and followers. Content marketing is an ongoing process that gradually establishes the brand as a trusted adviser. Integrated into your marketing strategy, content rewards brands with greater customer insight, sales and loyalty.

Content marketing encompasses many types of message, media and platform from viral video to Facebook posts. However, content marketing is really about just one thing. It’s about telling stories that resonate, captivate, inspire and inform. After all, we all love a good story. As a highly experienced marketing copywriter I will tease out and articulate your brand’s story in the most meaningful, effective and measurable way.

Press releases

Spread the good news about your business, its products and services through targeted press releases.  It’s a great way to raise your company’s profile, attract new customers and promote growth opportunities.

Newsletters

Keep your business in the forefront of your customer’s mind and your staff fully informed with a regular newsletter. They’re great for customer engagement and a valuable tool in your content marketing strategy.

Direct mail

Precisely targeted, personalised direct mail is one of the most effective ways to reach new customers, build brand recognition and convert prospects to sales. Personalised URLs (PURLs) and landing pages bring the off and online worlds together, raise engagement levels, track response rates and significantly increase sales.

Email

Like American author Mark Twain, reports of email's death have been greatly exaggerated. In truth, email remains one of the most effective marketing tools available according to recent data from Salesforce Marketing Cloud. 73% of marketers polled said that email marketing is core to their business. Certainly email has evolved. Mobile responsive email design is increasingly important. Something like half of all emails are now opened on a smartphone or tablet. Of course, email retains some of its traditional benefits such as cost-effective, immediate, trackable and personalised.

To know more about email marketing, landing pages, split testing, CRM and marketing automation contact us now.