Marketing & Copywriting

Charlie Trumpess

Welcome

Professional freelance marketing and copywriting

Marketing offers great business benefits from lead generation, increased sales and customer loyalty to new product development, innovation and business growth. As a highly experienced, CIM qualified, freelance marketing consultant and copywriter, I can help make your business objectives a reality.

It’s all about you

As an all-round marketing professional I can help you research and better understand the competitive landscape. I can prepare marketing plans and develop creative, integrated campaigns. I can write the data sheets, case studies and white papers that make complex technologies clear, compelling and understandable. I can run your social media, paid search and content marketing activities. I can work with sales and your channel partners to win new business and encourage repeat purchasing.

The remainder of this website will walk you through the various marketing and copywriting solutions I offer you, the prices I charge and my conditions of business. You can contact me using my instant messenger service, enquiry form, email and good old fashioned phone. You'll also find me on social networks like LinkedIn. I’m happy to answer your questions and discuss your marketing needs. I look forward to hearing from you soon.

Charlie Trumpess, MCIM, CM

 

Paid search - PPC

Hiroyuki Takeda, Hokkaido Guide Dog Association, CC2.0

Hiroyuki Takeda, Hokkaido Guide Dog Association, CC2.0

Paid search often referred to as pay-per-click (PPC) serves up advertising messages when people explore the Internet using a browser such as Chrome, Safari or Firefox. Probably the most popular paid search platform is Google Adwords, although there are alternatives such as Bing Ads and various social advertising options. Typically ads appear at the top and right of a results page based on the keywords used by the searcher. The stuff in the centre of the page are organic or natural search results. Companies advertising using Google Adwords, for example, only pay when someone actually clicks on one of their ads. Companies compete on price or bid against one another to ensure their ads get displayed rather than the competitions. However, to balance the playing field and ensure the quality and relevance of search results Google also uses something called a Quality Score.

A good Quality Score can significantly reduce the cost-per-click (CPC) of your advertising. Google lets you do all sorts of whizzy things to refine audience targeting and so avoid wasting money. You can target groups by geographic location, language, season, time of day and filter out certain users by building lists of negative keywords. Remarketing lets you show ads to users who've previously visited your website as they browse the web. It can feel a bit creepy but remarketing is particularly good at encouraging retail customers over the line. Finally, Ad Extensions provide other ways for users to interact with your ads based on their intent. You might send them to a unique landing page; download a mobile app, case study or eBook. They can even call you directly from the ad. Ad Extensions give you the flexibility to move prospects along the path to purchase at the pace that suits them best.

Has paid search got you scratching your head? Contact us now to learn more.