Marketing & Copywriting

Charlie Trumpess

Welcome

Professional freelance marketing and copywriting

Marketing offers great business benefits from lead generation, increased sales and customer loyalty to new product development, innovation and business growth. As a highly experienced, CIM qualified, freelance marketing consultant and copywriter, I can help make your business objectives a reality.

It’s all about you

As an all-round marketing professional I can help you research and better understand the competitive landscape. I can prepare marketing plans and develop creative, integrated campaigns. I can write the data sheets, case studies and white papers that make complex technologies clear, compelling and understandable. I can run your social media, paid search and content marketing activities. I can work with sales and your channel partners to win new business and encourage repeat purchasing.

The remainder of this website will walk you through the various marketing and copywriting solutions I offer you, the prices I charge and my conditions of business. You can contact me using my instant messenger service, enquiry form, email and good old fashioned phone. You'll also find me on social networks like LinkedIn. I’m happy to answer your questions and discuss your marketing needs. I look forward to hearing from you soon.

Charlie Trumpess, MCIM, CM

 

Video marketing

Many small businesses ignore video marketing because they think it’s all big budgets, special effects and a cast of thousands. The reality is quite different. In fact, anyone with a smartphone can start producing videos to help market their business and sell more products. Mobile apps like Vine enable you to produce 6 second short-form videos to instantly share on social networking, image sharing and blogging sites like Twitter, Facebook, Tumblr, Pinterest and Instagram.

Cheap and easy

Generally, the days when corporate video required a camera crew, professional lighting, sound, music, special effects, weeks of planning and days of post-production editing are gone. Today video marketing is incredibly easy and cheap to do. Video is great for engaging an audience and can help you convey lots of information quickly.

Versatile

Video is multipurpose. It can be used across various platforms from your company website and YouTube channel to email and presentations. Video marketing can help you establish and build your brand. It can create positive audience sentiment and make your company standout from its competitors.

Mobile ready

Video is a great medium for product demonstrations, case studies and educating an audience. It’s also the perfect medium to reach busy people on their mobile devices. A new study from the IAB confirms that 35% of viewers are watching more video on their smartphones compared to last year.*

Video is trackable, measurable and interactive. Audiences will happily share great video content with friends and colleagues. They also love to leave comments, ideas and suggestions.

The internet is awash with statistics that support the value of video marketing, these include:

  • 90% of consumers say that watching a product video helps them make a purchase decision. 
  • Video can increase an audience’s understanding of a product or service by 74%.
  • Consumers who watch a video retain 95% of its message compared with just 10% for those who read text.

The value of a good story

Use video to tell stories about your company, your customers, your knowledge and experience. Perhaps tell your audience about challenges you’ve faced and successfully overcome. It’s true that facts sell. However, content that provokes a strong emotional response among your audience is far more powerful and memorable.

You don’t have to be Steven Spielberg or even own a video camera to harness the power of video marketing. Simply have clear objectives for your video marketing; know how best to incorporate it into your overall marketing plans; and measure the outcomes to ensure you see a return on investment (ROI).

Sources: We're All Watching More Video on Our Smartphones and Tablets [Study] http://www.reelseo.com/increase-mobile-video-consumption/ 

 Internet Retailer

To learn more about how video marketing can help your business achieve its goals contact me now.