Why use content marketing?
Today’s marketing-savvy consumers are adept at evading a constant barrage of brand messages. Subsequently, on and offline marketing tools and techniques show reduced effectiveness. Content marketing is all about engaging with prospects and customers without the hard sell. Instead, it’s about starting a conversation, offering valuable information and building a community of fans and followers. Content marketing is an ongoing process that gradually establishes the brand as a trusted adviser. Integrated into your marketing strategy, content rewards brands with greater customer insight, sales and loyalty.
Tell your story
Content marketing encompasses many types of message, media and platform from viral video to Facebook posts. However, content marketing is really about just one thing. It’s about telling stories that resonate, captivate, inspire and inform. After all, we all love a good story. As a highly experienced marketing copywriter I will tease out and articulate your brand’s story in the most meaningful, effective and measurable way.
Spread the good news about your business, its products and services through targeted press releases. It’s a great way to raise your company’s profile, attract new customers and promote growth opportunities.
Keep your business in the forefront of your customer’s mind and your staff fully informed with a regular newsletter. They’re great for customer engagement and a valuable tool in your content marketing strategy.
Precisely targeted, personalised direct mail is one of the most effective ways to reach new customers, build brand recognition and convert prospects to sales. Personalised URLs (PURLs) and landing pages bring the off and online worlds together, raise engagement levels, track response rates and significantly increase sales.
Like American author Mark Twain, reports of email's death have been greatly exaggerated. In truth, email remains one of the most effective marketing tools available according to recent data from Salesforce Marketing Cloud. 73% of marketers polled said that email marketing is core to their business. Certainly email has evolved. Mobile responsive email design is increasingly important. Something like half of all emails are now opened on a smartphone or tablet. Of course, email retains some of its traditional benefits such as cost-effective, immediate, trackable and personalised.