Social media marketing
Social media marketing is a tricky beast to master. It’s even trickier for many companies to show any ROI from their social media efforts. Social network proliferation means that there are already over 200 major active sites according to Wikipidia. Some social networks are in the ascendance right now such as Instagram, Pinterest and Tumblr while others like Twitter show signs of decline. In the house of social media there are many rooms, so your first task is to understand where your audience resides.
Next, you need to do some strategic listening rather than go blundering in shouting and waving. To gain those much sought after social media opt-ins, the likes, follows and pluses that allow a brand to places it’s content into a user’s timeline or feed, you’ll have to produce quality content that genuinely adds something to the conversation. It’s probably something you don’t want to leave to the most junior member of staff just because they spend every spare minute on Tinder.
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