Are you frustrated that your marketing and sales efforts aren’t delivering all you’d expected? Are you spending your precious marketing budget in the right places?
As a CIM qualified Chartered Marketer with over 20 years’ experience, I can perform a marketing audit to identify skills, process and technology gaps.
Designed to offer you practical marketing solutions, my simple traffic light approach will suggest the things you should stop, start and continue doing.
Some of the most common issues to emerge from a marketing audit include:
· Lack of market insight
· Poor segmentation
· Lack of effective marketing planning
· Insufficient monitoring and measurement of marketing spend
· Failure to fully exploit the company’s brands
· Lack of marketing investment
· Short term-ism
· Customer satisfaction and loyalty neglected
It’s time to bridge those gaps in your marketing efforts and sweat every asset.
Contact me now to organise your company’s marketing audit.