Taking mobile personally
Traditional mobile marketing simply meant sending someone a SMS text message. Nowadays mobile is so much more. New mobile technologies are emerging all the time such as wearable devices and instant payment solutions. The mobile web, mobile responsive web design, mobile apps, games, mobile PPC, geo-location services, NFC (near field communication) and Bluetooth proximity devices such as Apple’s iBeacon are just some of the tools available to the mobile marketer. Big data integration also promises much richer, deeper mobile experiences for business and pleasure.
Extend your reach
It’s reported that 91% of smartphone owners have their device within arm’s reach 24/7. No other medium offers such accessibility, immediacy or intimacy. The mobile phone and tablet are our new private fiefdoms. However, marketers must proceed with caution and a new understanding of the mobile inhabitant, their habits and behaviours.
Mobile tools and techniques include:
- Text messaging and short codes
- Mobile web
- Search and display ads
- Mobile apps and games
- Proximity marketing
- Mobile commerce and payment solutions