Affordable, flexible media
Many small businesses ignore video marketing because they think it’s all big budgets, special effects and a cast of thousands. The reality is quite different. In fact, anyone with a smartphone can start producing videos to help market their business and sell more products. Mobile apps enable you to produce short videos to instantly share on social networking, image sharing and blogging sites like Twitter, Facebook, Tumblr, Pinterest and Instagram.
Cheap and easy
Generally, the days when corporate video required a camera crew, professional lighting, sound, music, special effects, weeks of planning and days of post-production editing are gone. Today video marketing is incredibly easy and cheap to do. Video is great for engaging an audience and can help you convey lots of information quickly.
Video is multipurpose. It can be used across various platforms from your company website and YouTube channel to email and presentations. Video marketing can help you establish and build your brand. It can create positive audience sentiment and make your company standout from its competitors.
Video is a great medium for product demonstrations, case studies and educating an audience. It’s also the perfect medium to reach busy people on their mobile devices. A new study from the IAB confirms that 35% of viewers are watching more video on their smartphones compared to last year.*
Video is trackable, measurable and interactive. Audiences will happily share great video content with friends and colleagues. They also love to leave comments, ideas and suggestions.
The internet is awash with statistics that support the value of video marketing, these include:
- 90% of consumers say that watching a product video helps them make a purchase decision.
- Video can increase an audience’s understanding of a product or service by 74%.
- Consumers who watch a video retain 95% of its message compared with just 10% for those who read text.
The value of a good story
Use video to tell stories about your company, your customers, your knowledge and experience. Perhaps tell your audience about challenges you’ve faced and successfully overcome. It’s true that facts sell. However, content that provokes a strong emotional response among your audience is far more powerful and memorable.
You don’t have to be Steven Spielberg or even own a video camera to harness the power of video marketing. Simply have clear objectives for your video marketing; know how best to incorporate it into your overall marketing plans; and measure the outcomes to ensure you see a return on investment (ROI).