Although today’s digital marketing landscape is sprawling, the website remains an important piece of real estate for now. However, things are changing fast. Question your business objectives; understand where your customers reside, and which digital tools or platforms best meet their needs before rushing to build a website. The user experience (UX) must be at the centre of all your website build decisions from look and feel to features and functionality. Your website must be relevant, authoritative, mobile responsive, search engine optimised (SEO) and compliant to stand any chance of being ranked by the likes of Google.
Writing for websites has changed quite a bit over the years. Thanks to smarter search engine algorithms you can forget about keyword stuffing. Instead we can concentrate on writing quality content that is relevant to your audience, informative, compelling, engaging and sharable. The last one will help with link building.
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