What is marketing?
At its simplest marketing is about your ability to put the right product in the right place at the right time for the right price and tell the right people about it. If you can do all of these things correctly then people will buy your product or service. If you do them all to a consistently high standard then your customers will keep coming back for more. They might even recommend you to friends and family. However, it’s seldom that simple.
How marketing can help you?
Today, your prospective customers are bombarded with thousands of marketing and advertising messages. So, how do you get heard above all the noise and clamour for their limited attention? Well, you hire a qualified, experienced marketing professional. Someone who understands that marketing is a discipline that touches on every aspect of your business from new product development, pricing, manufacturing, packaging and shipping to customer services.
It's your loss
Marketing offers enormous business benefits. However, it often goes underutilised by those who need it most. Shockingly a survey by Yodel reported that half of small businesses don’t have a website. Only one-in-ten knows anything about social media marketing or online advertising. And over 40% of firms who run a marketing program don’t measure its effectiveness.
To ensure it’s your product that’s in front of the right customer at the right time rather than your competitors contact me now.